The focus has shifted from Puma Football to Nike and Adidas in the past week, now focusing on football uniforms. One of the main activities of Adidas has always been football uniforms and related equipment. Adidas remains one of the world’s leading companies in the supply of uniforms for teams and football clubs of international associations. Adidas is also a clothing sponsor for the New Zealand Rugby Union and supplies clothing to all Super Rugby franchises, some national teams and national referees.
Today, Nike, Adidas and Puma are the top three sponsors of many football and national football teams worldwide. Believe it or not, jerseys are a science and every major company, Nike, Adidas and Puma, have come up with styles that are unique to each of them. Shirt manufacturers will often include designs that are very similar to the World Cup team jerseys, other very different designs, and some in-between old and brand new designs. Elite clubs get more custom apparel than other teams, including quarterfinal jerseys (Nike) or EA Sports (Adidas). In the case of Adidas, all of Adidas’ big teams get simple apparel, things like Anthem jackets, pre-game jerseys and Chinese New Year collections.
Nike makes all 32 jerseys for NFL teams, and the branded jerseys are priced at $99. The latest example received in Milan with one of the most beautiful shirts in the last ten years. This brings us to Puma’s latest work, the “lightest tank top ever”. While Puma’s latest work is very similar to the jersey worn by Italy during their Euro 2020 final victory over England, the new jersey is made up of just two panels of material, reducing seams and therefore improving aerodynamics and comfort.
Adidas’ ClimaCool technology has been used on a wide range of apparel and has become a standard feature throughout Adidas football kits. The first reason shirts are so tight is because companies like Puma and Adidas now put duct tape on the inside of the shirt. Over the past decade, jerseys have become more form-fitting (sometimes to the annoyance of regular football fans with stable builds). During the first decade of this century, brands began to advertise the benefits of their football jerseys like never before.
The main football star of Adidas is Lionel Messi, constantly competing with the Nike brand and Cristiano Ronaldo. The Sega rivalry between Lionel Messi and Cristiano Ronaldo continues not only in a sports-friendly way between them but also in the business spirit between Nike and Adidas continue to exist.
Puma unveiled a new and improved Italy home jersey, boldly claiming they have created the lightest jersey ever made using patented ULTRAWEAVE fabric. In 2002, Nike had Cool Motion jerseys with perforated segments designed to keep players cool in the Japanese and Korean heat. Will such jerseys be made again to keep them cool in sizzling Qatar?.
